Hermès Beige and Brown Color Guide: Comparing Gold, Etoupe, Alezan, Chai, Gris Tourterelle & More

Understanding Hermès neutral shades is much like The Devil Wears Prada’s iconic cerulean monologue, where a seemingly simple color is revealed to have a world of nuance. Hermès’ lineup of neutrals is quite similar, from the warm caramel glow of Gold to the soft dove grey of Gris Tourterelle, each color has its own story. Explore the subtle differences between these iconic shades and refine your collection with the most coveted classics.
Gris Tourterelle
A delicate dove grey with cool undertones, Hermès Gris Tourterelle is beloved for its understated elegance. Soft and neutral, it pairs effortlessly with both silver and gold hardware, making it a timeless choice for any collection.
Beige Marfa
Hermès Beige Marfa is a warm, sandy beige with subtle depth. It carries a hint of warmth that makes it ideal for those who prefer neutral tones and a quiet, understated elegance.
Chai
Hermès Chai is a warm, milky brown that evokes the comforting tones of spiced tea. Slightly richer than Beige Marfa but softer than Gold, it strikes a balance between warmth and softness.
Gold
The iconic Hermès Gold is a rich caramel tone with golden undertones that develops a beautiful patina over time. It’s one of the most popular and versatile shades, complementing both light and dark hues.
Etoupe
Hermès Etoupe is a cool taupe with grey undertones and is one of the most coveted Hermès colors. Providing both depth and brightness without any warmth, Etoupe is a favorite for those who love neutrals.
Alezan
Hermès Alezan is a rich, chestnut brown with warm undertones, slightly darker and warmer than Gold. It brings a deeper warmth to Hermès neutrals, making it ideal for fall and winter styling.
Toundra
Hermès Toundra is a deep olive brown with earthy undertones. A unique neutral that feels both rich and elegant, it offers an alternative to traditional taupes and browns, adding a touch of edge to any outfit.
Gris Etain
Hermès Gris Etain is a cool, rich grey with darker undertones and the slightest hint of brown. Perfect for lovers of understated cool-toned neutrals, it pairs exceptionally well with palladium hardware.
Hermès Gold vs. Etoupe
While Gold and Etoupe are often compared due to their status as staple neutrals, they are very different. Gold leans warm with caramel undertones, while Etoupe has cool taupe hues. Gold is more vibrant, whereas Etoupe remains understated and neutral.
Hermès Gold vs. Alezan
Alezan is slightly darker, richer, and more brown than Gold. Gold is much warmer and has tones of honey or caramel.
Hermès Gris Tourterelle vs. Etoupe
Gris Tourterelle is a softer, lighter grey, while Etoupe has more taupe undertones with a slightly deeper, richer feel. Gris Tourterelle offers a lighter, airier option, while Etoupe is more structured and defined.
Hermès Chai vs. Beige Marfa
Chai is warmer and richer, with a milky brown depth, while Beige Marfa is a lighter, sandier beige. If you're looking for a softer neutral, Beige Marfa is the way to go, while Chai offers a slightly deeper warmth.
Hermès Gold vs. Chai
Gold is deeper and more vibrant than Chai, which is softer and more subdued. Chai offers a creamier, muted alternative to Gold's bold caramel richness.
Hermès Etoupe vs. Gris Etain
Etoupe is a classic taupe with subtle warm undertones, while Gris Etain leans cooler and darker with a more defined grey base. Gris Etain is a bit sleeker and modern, while Taupe is timeless.
Hermès Toundra vs. Etoupe
Toundra introduces an earthy olive tone that contrasts with Etoupe’s taupe base. If you're looking for something with a bit more edge and uniqueness, Toundra is an unexpected but sophisticated choice.
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